SE Glossary - Seo Promoter

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• AdWords: ads in Google, either in regular web content or in SERPs (search engine results pages).
• Alexa Ranking: Alexa.com distributes a navigation bar that keeps track of the visited sites. It uses those data to establish a ranking of the most visited domains in the Web.
• Banners: standard web ads. Usually 468 x 60 pixels, up to 10 kb size, .gif o .jpg extension.
• Boolean search: A search allowing the inclusion or exclusion of documents containing certain words through the use of operators such as AND, NOT and OR.
• Cloaking: promotion technique that shows different content to users and to search engine spiders.
• Concept search: A search for documents related conceptually to a word, rather than specifically containing the word itself.
• Directory: A SE with a hierarchical structure. Directories have a tree-like structure with fixed categories, and the user needs to choose the most appropriate one. The first directories relied on human operators to ensure fitness within a category.
• Doorways:pages that bring visits to the main site. They use different keywords and search engine positioning techniques.
• FFA pages: Free for all link pages. Good for link popularity and search engine positioning.
• Full-text index: An index containing every word of every document cataloged, including stop words (defined below).
• Fuzzy search: A search that will find matches even when words are only partially spelled or misspelled.
• Index: The searchable catalog of documents created by search engine software. Also called "catalog." Index is often used as a synonym for search engine. Index is commonly pluralized as "indices." However, Search Engine Watch instead uses the alternative plural form "indexes."
• Keywords: words that describe your content. Appropriate keyword selection is the basis of the promotion campaign.
• Keyword search: A search for documents containing one or more words that are specified by a user.
• Link exchange: Usually between similar non-competing pages. Attracts traffic and improves searcher positioning.
• Link number: the number of links in the whole Web pointing to a certain domain. The more, the better for rankings. The links are measured by requesting: link:www.domain.com to Google or Altavista.
• Mass mailing, spam: sending large amounts of non-solicited email.
• Metatags: hidden code in the html file code, used to describe the page contents.
• PageRank (PR): a measure of link popularity, used by Google for its ranking calculations. The more pages in the Web link to your page, the higher the PR. Pages with high PR count more than pages with low PR when it counts to transfering PR. PR also diminishes when a page links out to other pages. The exact formula for PR is a secret, but most SE have now similar methods of measuring link popularity.
• Phrase search: A search for documents containing a exact sentence or phrase specified by a user.
• Permission marketing: sending email to those customers that have agreed to receive it.
• Precision: The degree in which a search engine lists documents matching a query. The more matching documents that are listed, the higher the precision. For example, if a search engine lists 80 documents found to match a query but only 20 of them contain the search words, then the precision would be 25%.
• Proximity search: A search where users to specify that documents returned should have the words near each other.
• Query-By-Example: A search where a user instructs an engine to find more documents that are similar to a particular document. Also called "find similar."
• Recall: Related to precision, this is the degree in which a search engine returns all the matching documents in a collection. There may be 100 matching documents, but a search engine may only find 80 of them. It would then list these 80 and have a recall of 80%.
• Relevancy: How well a document provides the information a user is looking for, as measured by the user.
• Search engine positioning: A hard to master science, full of strategic and commercial value.
• Search Engines (SEs): Any of the million information search systems available on the Web. They can be divided into Spiders or Directories.
• SERP: Search Engine Results Pages.
• Spider: Any software agent that navigates the web, scans documents and adds them to an index by following links.SE Spiders rely on its own judgement to classify websites. For that purpose, they collect keyword information from the website pages.
• Stemming: The ability for a search to include the "stem" of words. For example, stemming allows a user to enter "swimming" and get back results also for the stem word "swim."
• Stop words: Conjunctions, prepositions and articles and other words such as AND, TO and A that appear often in documents yet alone may contain little meaning.
• Thesaurus: A list of synonyms a search engine can use to find matches for particular words if the words themselves don't appear in documents.