Massive distribution
The Google Network reaches over 80% of U.S. Internet users.
Benefits of targeting ads
* Ads on Google are shown only to people who indicate interest in a specific topic.
* Advertising at the exact time people indicate interest.
* Pay only for clicks
* Set your own price: Daily budget and cost per click based on your objectives
* Conversion tracking: real-time return-on-investment data
Adword Benefits
Relevant, Targeted ads
* Attract users who are interested in the product or service.
Real-time distribution al massive scale
* Google technology matches advertisers´ ads to relevant content in real-time.
Accountable and measurable results
* Pay only for clicks on your ads, and measure your return on investment.
Adwords: An active Proccess
1. Create relevant keywords and ads grouped by goals.
2. Test ads & keywords
3. Use reporting tools to measure results
4. Refine campaigns: keep what´s working
Sample Project
1. Identify Opportunity
2. Define Marketing objetives, metrics, and budget
3. Deliver proposal, including messaging & budget options
4. Client approval and sign-off
5. Launch, monitor, & modify campaigns to meet objetives.
6. Share reports and refine
Why choose Google?
* Google is the most used search engine in the U.S.
* 48% of those surveyed use Google as their primary search engine
* 89% of respondents reported a "strongly positive" experience with Google
* Google is the leader in market share.
Client Concerns
"I don´t have the budget" or "I don´t need to advertise"
-Start small
-Smart pricing
"This sound too complicated"
-We design a program to meet your objetives.
-We provide you with track results. Run reports and fine-tune campaign to meet/exceed objectives.
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