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Reduce Pay-Per-Click Costs and Maximize Sales
Trust in our sem services to increase ppc sales while decreasing your advertising costs.
Our Google program:
 Consultation: Define budget by calculating per sales target margins
Account Set-up: Google™
Keyword Analysis: 25-50 Keyword Phrases
Ad Creation: 5-10 targeted ads
Keyword & PPC bid management: Keyword refinement, fresh ad content creation and monthly bid updates.
The Result:
More sales
Higher ROI
Valuable keyword and ad analytics
More targeted clicks for less cost
Increased profit
Required Investment:
This service is available for merchants spending greater than $25 per day in Pay-Per-Click Advertising.
Google AdWords PPC Management - Set-up Fee $350
15% of Monthly Ad Spend
Optimizing your PPC campaign is a continous process that requires constant and focused management.
Ongoing maintenance of your PPC campaign includes:
- Ongoing Bid Updates
- Monitor & Update Ad Titles and Descriptions
- Conversion Reports & Analytics
What is Search Engine Marketing?
Promoting your web site within the search engines in any format, whether you are utilizing Search Engine Optimization (SEO) or Cost Per Click advertising (CPC) to achieve high search engine rankings, you are engaging in search engine marketing.
While Search Engine Optimization deals with the non-paid, index-based search results (often referred to as organic results), Cost Per Click Marketing (CPC) is an entirely different area of search engine marketing. CPC rankings are based only on the amount of money you are willing to pay, per click, to receive top positioning.
History of Search Engine Marketing
Search engine marketing started out in 2001 with the launch of Overture, the first pay per click search engine. Search engine optimization had been around for a while and those savvy to the traffic and targeted nature of search engines realized there could be a quicker and easier way to list web sites. This was the birth of pay per click.
In order to be the first site listed for a particular keyword or phrase you had to outbid the other web sites interested in that keyword. Whoever paid the most for the keyword or keyword phrase got the first position.
Although this is much more expensive than natural search engine optimization it was also much quicker and advertisers flocked to it.
Now Google has their own ppc system called Adwords and the ppc industry is raking in over $2 billion dollars annually from web site advertisers.
SEM vs SEO
Search engine marketing has its advantages when compared to search engine optimization; here are a few of those advantages:
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Search engine marketing listings are almost instantaneous.
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Ability to determine your most profitable keywords in days, not months.
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You control the copy that appears in the listing.
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You can always be the first listing for a keyword if you have the budget.
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On page factors associated with search engine optimization are non-existent.
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Ability to track search engine marketing campaigns is simple.
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Ability to track conversion ratios on each keyword phrase is easy.
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You control the landing page the visitor gets to when they click on a sponsored link.
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No need to submit your web site to the search engines.
Areas Covered for Search Engine Marketing
- Specific Keyword research for PPC
- PPC Ad Creation
- PPC Bid & Account Management
- Conversion Analysis
- Daily reports via mail
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